Billboard Advertisement Design Brief

Topic: People in industrialised countries eat between six and seven kilograms of food additives every year.

Client: Organic food producer

Target: Social Awareness

Ideas:

·         Man biting into burger full of toxic waste

·         Plate full of industrial chemicals

·         Cereal box with catchy, but disturbing catch phrase – Chemi Pops, Nutri-gene, Clone Flakes

·         Soft drink can with toxic waste symbol

·         Dinner setting made of laboratory apparatus – beakers for glasses,

Related Websites:

·         http://middlepath.com.au/qol/chronic_fatigue_motivation_tiredness_lethargy.php

·         http://www.deliahealth.com/health-tips/2011/02/nasty-food-additives-worst/

·         http://www.naturaltherapypages.com.au/article/food_additives