Improvements to Panadol Inhaler Pitch

Improvements to Panadol Inhaler Pitch
• Headings can be tidied up and letters spaced better
• Colours need to be stronger and brighter
• Add some background colour to the bottom section of the poster
• Add more detail to packaging
• Improve shape and spacing of arrows
• Ticks and crosses need to be more uniform in shape and size
• Writing in bottom section needs to be neater
• Add depth to the background

Control Group
1. Alex
2. Chemar
3. Claire

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Panadol Instant Inhaler - Analogue Pitch

Panadol Advance - product research

The latest advancement in pain relief:

Panadol Advance

Pros :

•           Relieves headache, pain and fever

•           Works 30% faster than Panadol tablets

•           Can buy in supermarket

•           Tamper proof packaging

•           Totally new packaging design including new colour scheme and graphics

Cons:

•           Doesn’t provide instant relief

•           Need a glass of water

•           Bulky packaging

•           Packaging can be easily damaged

•           New colour scheme may not be recognizable to consumers

Conclusion:

In 2009 Panadol introduced Panadol Advance which works even faster than Panadol Rapid. New packaging has also been introduced replacing the oringal red, white and green colour scheme with a more modern design predominantly blue packaging with pink and white in a new high quality graphical design. The shape of the packaging has also change the rectangular box has been replaced with a slimline folder design with a curved edge that opens like a book with the caplets on the inside.

Although there have been many improvements on the original design I believe that there is still room for further improvement. If the product could be inhaled and work instantly I believe that many people would prefer to use this product. Also having the need for water and physically having to swallow a tablet or capsule can be hard for some people. My concept is to develop a new delivery system which I call the ‘Panadol Instant Inhaler’. By using the inhaler consumers can instantly relieve pain by simply inhaling the product, ingestion would no longer be required meaning that the product would be absorbed instantly into the bloodstream and become effective immediately. Flavours could be added to make the experience even more pleasurable for the consumer.  Panadol Instant -  The future of pain relief.

Panadol Rapid - product research

The evolution of pain relief:

 

Panadol Rapid

Pros :

·         Relieves headache, pain and fever

·         Works faster than Panadol tablets

·         Can buy in supermarket

·         Tamper proof packaging

·         Modern design with graphics on packaging, but retains the colouring and style of Panadol products.

Cons:

·         Doesn’t provide instant relief

·         Need a glass of water

·         Bulky packaging

·         Packaging can be easily damaged

Conclusion:

An improved version of the original Panadol tablet which is absorbed faster. Some improvement to packaging design still retaining the original colour scheme. Still requires water and although it works faster than Panadol tablets does not provide instant relief from pain. New catch phrase 'RELIEVES PAIN FAST'.

Panadol Tablets - product research

The original solution for effective pain relief:

Panadol Tablets

Pros :

·         Relieves headache, pain and fever

·         Reasonably cheap

·         Can buy in supermarket

·         Tamper proof packaging

·         Well known brand with recognizable logo and colours (red, green and white)

Cons:

·         Takes a while to work

·         Need a glass of water

·         Bulky packaging

·         Plain packaging

·         Packaging can be easily damaged

Conclusion:

Introduced in 1955 in the UK by Phillips, Scott and Turner and currently owned by GlaxoSmithKline plc. Panadol is sold in over 85 countries and is marketed as being 'effective on pain and gentle on the stomach' and marketed in Australia as 'Australia's most trusted brand of pain reliever'.

I can see how this product can be improved, but will research current improvements first to determine what improvements have already been made and the direction in which this product line is moving.

Coca Cola 600mL Bottle - product research

Coca-Cola - 600ml Bottle

 

Pros:

 

• Familiar brand name and logo (over 100 years old)
• Red and white colour scheme creates an association not only with Coca-Cola, but also with the competition sponsor Vodaphone and with Christmas and Santa.
• Re-sealable cap
• Recyclable PET bottle 
• “Win Instantly Every Day” promotion appears on the label adding extra value to the product with the chance to win a prepaid android phone. Also directs consumers to the cokeunleashed.com.au website where consumers can register and enter codes to gain points that can be used to buy items from the website.
• Very accessible, you can buy a coke almost anywhere. 

 

Cons:

• Price $3.60 for 600ml from the canteen
• Doesn’t stay cold or fizzy for long once opened

 

Conclusion:

 

Many years of research and design have gone into producing the coke bottle we see today. The 'Coca-Cola' logo was created in 1886 and very little has changed to this day, there was a breif period in the 80's where cans displayed simply the 'COKE' logo advertised as 'New Coke', but after a few years it reverted to the original logo. 

 

It seems to me that any improvements that could be made such as new flavours or design changes would be superficial and would probably not increase the consumer base significantly as Coca-Cola already dominates the soft drink market.

 

 

 

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