Tuesday, March 8, 2011

Panadol Rapid - product research

The evolution of pain relief:

 

Panadol Rapid


Pros :
·         Relieves headache, pain and fever
·         Works faster than Panadol tablets
·         Can buy in supermarket
·         Tamper proof packaging
·         Modern design with graphics on packaging, but retains the colouring and style of Panadol products.

Cons:
·         Doesn’t provide instant relief
·         Need a glass of water
·         Bulky packaging
·         Packaging can be easily damaged

Conclusion:
An improved version of the original Panadol tablet which is absorbed faster. Some improvement to packaging design still retaining the original colour scheme. Still requires water and although it works faster than Panadol tablets does not provide instant relief from pain. New catch phrase 'RELIEVES PAIN FAST'.

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