Coca Cola 600mL Bottle - product research

Coca-Cola - 600ml Bottle

 

Pros:

 

• Familiar brand name and logo (over 100 years old)
• Red and white colour scheme creates an association not only with Coca-Cola, but also with the competition sponsor Vodaphone and with Christmas and Santa.
• Re-sealable cap
• Recyclable PET bottle 
• “Win Instantly Every Day” promotion appears on the label adding extra value to the product with the chance to win a prepaid android phone. Also directs consumers to the cokeunleashed.com.au website where consumers can register and enter codes to gain points that can be used to buy items from the website.
• Very accessible, you can buy a coke almost anywhere. 

 

Cons:

• Price $3.60 for 600ml from the canteen
• Doesn’t stay cold or fizzy for long once opened

 

Conclusion:

 

Many years of research and design have gone into producing the coke bottle we see today. The 'Coca-Cola' logo was created in 1886 and very little has changed to this day, there was a breif period in the 80's where cans displayed simply the 'COKE' logo advertised as 'New Coke', but after a few years it reverted to the original logo. 

 

It seems to me that any improvements that could be made such as new flavours or design changes would be superficial and would probably not increase the consumer base significantly as Coca-Cola already dominates the soft drink market.