Panadol Tablets - product research

The original solution for effective pain relief:

Panadol Tablets

Pros :

·         Relieves headache, pain and fever

·         Reasonably cheap

·         Can buy in supermarket

·         Tamper proof packaging

·         Well known brand with recognizable logo and colours (red, green and white)

Cons:

·         Takes a while to work

·         Need a glass of water

·         Bulky packaging

·         Plain packaging

·         Packaging can be easily damaged

Conclusion:

Introduced in 1955 in the UK by Phillips, Scott and Turner and currently owned by GlaxoSmithKline plc. Panadol is sold in over 85 countries and is marketed as being 'effective on pain and gentle on the stomach' and marketed in Australia as 'Australia's most trusted brand of pain reliever'.

I can see how this product can be improved, but will research current improvements first to determine what improvements have already been made and the direction in which this product line is moving.