The latest advancement in pain relief:
Panadol Advance
Pros :
• Relieves headache, pain and fever
• Works 30% faster than Panadol tablets
• Can buy in supermarket
• Tamper proof packaging
• Totally new packaging design including new colour scheme and graphics
Cons:
• Doesn’t provide instant relief
• Need a glass of water
• Bulky packaging
• Packaging can be easily damaged
• New colour scheme may not be recognizable to consumers
Conclusion:
In 2009 Panadol introduced Panadol Advance which works even faster than Panadol Rapid. New packaging has also been introduced replacing the oringal red, white and green colour scheme with a more modern design predominantly blue packaging with pink and white in a new high quality graphical design. The shape of the packaging has also change the rectangular box has been replaced with a slimline folder design with a curved edge that opens like a book with the caplets on the inside.
Although there have been many improvements on the original design I believe that there is still room for further improvement. If the product could be inhaled and work instantly I believe that many people would prefer to use this product. Also having the need for water and physically having to swallow a tablet or capsule can be hard for some people. My concept is to develop a new delivery system which I call the ‘Panadol Instant Inhaler’. By using the inhaler consumers can instantly relieve pain by simply inhaling the product, ingestion would no longer be required meaning that the product would be absorbed instantly into the bloodstream and become effective immediately. Flavours could be added to make the experience even more pleasurable for the consumer. Panadol Instant - The future of pain relief.
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